Business owners in the Lowcountry need a good understanding of the local landscape and access to valuable resources to be successful. Thankfully, there are numerous support systems available to help small businesses with startup operations, acquiring proper funding, networking, and small business marketing.

Collaborating with your Marketing Agency can truly help increase your return on investment. Businesses must actively engage with their marketing agencies and provide valuable insights that go beyond the traditional client-agency relationship. Here are 5 practical tips you can start using today.

With accessible tools like Canva, Mailchimp, and Facebook Ad Manager, a savvy do-it-yourselfer can achieve moderate results. Yet, for small business owners pondering the prospect of hiring a professional, the question lingers—what expertise could an agency offer that justifies the investment?

The Bluffton Today proudly presents the 2024 Community's Choice Awards, also known as the Best of Bluffton Awards. This competition was designed to involve the community in recognizing and celebrating the beloved places, restaurants, and local small businesses that bring happiness to everyday lives.

In marketing, there are two distinct approaches for reaching potential customers: outbound and inbound marketing. Before you invest the time and energy into marketing your business, it’s important to understand the differences.

May marks the final month of spring, providing an excellent opportunity for businesses to captivate customers with enticing end-of-season sales and exclusive discounts. Tailor your marketing for celebrating Memorial Day or Mother's Day, crafting engaging campaigns around these significant events.

Lead magnets are nifty marketing tools designed to grab the interest of potential customers and reel them in, ultimately generating valuable leads for your business which can then be used to nurture leads and convert them into customers.

It’s time to debunk some of the top myths surrounding digital marketing for small businesses and shed light on the realities that no one tells you about. Let’s separate fact from fiction with a few helpful tips.

As the spring season unfolds, people's desire to shop intensifies, driven by the increase in leisure and relaxation-related products, coinciding with schools entering spring break. Additionally, the anticipation of religious holidays creates a prime opportunity for businesses to connect and close deals with their target audience.

This popular Facebook scam threatens to disable your account. From notorious fake accounts to deceptive Marketplace deals and fraudulent giveaways, cybercriminals are tirelessly devising new tactics to prey on unsuspecting users. To shield yourself from this scam, there are three simple things you can do.

If you are like many small businesses caught up in the day-to-day routine and do not already have a marketing plan in place, now is the perfect time to declutter, refine, and rejuvenate your marketing approach. Just as we tidy up our homes in preparation for spring, it is essential to give your marketing efforts a thorough clean to ensure they are primed for success.

When it comes to marketing, seeing is believing. That’s why one of the best reasons to use video in your marketing is to help communicate your company’s unique value proposition in a more engaging manner.

Marketing your local restaurant and bar requires a multifaceted approach that combines digital marketing strategies, local partnerships, and a commitment to providing an authentic experience. In a highly competitive small market like Hilton Head and Bluffton, it is particularly important to stand out.

As we step into March, it’s Women’s History Month; a prime moment to highlight women's achievements and voices throughout history. Don't forget St. Patrick's Day, creating a festive atmosphere that businesses can leverage to connect with customers through themed promotions and spirited campaigns.

Geofencing and geotargeting are digital marketing strategies used to identify and precisely target potential customers based on their physical locations. This enhances digital marketing campaigns by delivering personalized content to potential customers who are physically present in strategically chosen locations.

Your brand is what sets you apart from your competitors and establishes a unique identity in the minds of your customers. Frequency and consistency are important, but what happens when your brand no longer resonates with your target audience or fails to keep up with changing market trends?

Cultural tourism in the Lowcountry is more than a journey; it's an immersion into the stories, traditions, and artistry that define these enchanting communities. By actively participating in and strategically leveraging cultural experiences, businesses contribute to the preservation and celebration of the rich tapestry that makes Hilton Head, Beaufort, and Bluffton cultural treasures.

As we find ourselves already in the middle of January, we cannot help but wonder – how are those resolutions coming along? Making time for yourself is as important as planning time to address your business marketing. Just like a healthy routine for our bodies, your business will also suffer if not nurtured and properly marketed.

February is a month characterized by celebration and diversity, notably marked by the commemoration of Black History Month. This presents a meaningful opportunity for businesses to inform, engage, and elevate Black voices and experiences. Additionally, February is a month of love, with shoppers seeking the perfect presents for their loved ones.

Solution-centric positioning simplifies price comparisons for customers by shifting their attention from cost fixation to problem resolution. This strategy narrows down the options available to customers, focusing on the essential goal of addressing their issues.