Help Your Online Site with Easy Offline Tactics


Help Your Website’s Search Engine Visibility

Smart business owners and marketing managers take advantage of several OFFLINE methods to promote their business websites at little to extra no cost. SEO (Search Engine Optimization) is not just something that you do through a keyboard. There are many offline tactics and actions you can take that will tremendously help with your website’s search engine visibility. Here are a few ways to help your online website with easy offline tactics.


Offline Website Marketing Tips

  1. Always put your URL on letterhead, business cards and in email signatures - wherever potential customers, vendors, and supporters are likely to see it.

  2. Include your URL on all printed business products and also promotional items like coffee mugs, T-shirts, key chains, and so on. A daily reminder is a good way to get people to visit your website.

  3. Always include your web address on all advertising like newspaper ads, Yellow Pages, online news ads, post cards, and coupons. Where applicable, also apply your web address to billboards, street signs, and any point-of-purchase signage.

  4. If your website has online features like store locators, maps, contests, live feeds (ie, Lottery, news tickers), etc, be sure to promote these as VALUABLE resources to your customers. This is a perfect reason for someone to bookmark your website and frequently return to use these tools.

  5. Do you own any company vehicles? Be sure to put your URL on the side of any car or truck that's out there delivering your products and spreading your message.

  6. Be sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.

    Good Luck and Happy Marketing!

Mike Tucker