12 Simple Marketing Tips

We occasionally come across a business owner that insists on word-of-mouth advertising, exclusively.  We think every small business owner would prefer this free means of promotion, but that’s not reality. Read on for a short list of simple tips we’ve learned over the years that may revive the hope of creating marketing pieces that work.

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Mike Tucker
July - December Holidays 2019

Raise awareness and engagement by incorporating national holidays into your marketing. By using relative holidays and nationally recognized dates, you urge the reader to think more intently about that subject matter; thereby fostering a deeper emotional tie between that reader and your brand.

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Mike Tucker
Help Your Online Site with Easy Offline Tactics

Smart business owners and marketing managers take advantage of several OFFLINE methods to promote their business websites at little to extra no cost. SEO is not just something that you do through a keyboard, and there are many offline tactics and actions you can take to tremendously help boost your website’s visibility.

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Mike Tucker
Selling The Solution, Not The Product

Think about the last time you bought something. What solution did the product or service provide? Would you have paid more for the same result? There is real value in solving a problem in the customer's mind. If you can do that, then there's no reason for them not to buy from you.

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Mike Tucker
A Good Digital Marketing Plan is Essential

It is essential in today's market for small to mid-size businesses to embrace digital marketing. Equal to other aspects of your business (like insurance, payroll, and facilities), digital marketing is a critical area that should not be ignored.

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Mike Tucker